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  Let My People Got Surfing: The Education of a Reluctant businessman
Let My People Got Surfing: The Education of a Reluctant businessman
by Yvon Chouinard


 
From his youth as the son of a French-Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, 'Let My People Go Surfing' is the story of a man who brought doing good and having grand adventures into the heart of his business life—a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

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Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

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