Yvon Chouinard is the charismatic businessman who built Patagonia into one of the most trusted names in outdoor apparel and adventure gear. In Let My People Go Surfing, the Patagonia author brings to life his experience as a reluctant businessman while insightfully outlining the long and storied history of his transformation from an avid outdoorsman to the CEO of a multi-million dollar company. You’ll experience the struggles and victories that help create Patagonia and better understand how this great company was able to overcome so much without compromising their principles. Patagonia and Yvon’s influence in global business has changed how CEOs think about their place in society and in the world.
Let My People Go Surfing, The Education of a Reluctant Businessman is a rousing collection of Yvon Chouinard’s writings, which includes 10 more years of business “unusual” and takes readers through the riveting experience of starting and running a business focused on philanthropy and environmental protection. Buy now to enjoy these great stories and take advantage of our low prices and fast shipping.